With so many fragrances coming out this side of Christmas it wouldn't be possible to write about every single one. So I only review exceptional fragrances that I truly believe are great enough to become classics; ones that men would choose to wear year-on-year as their signature scent. Scent memory triggers an area of the brain that compares a particular scent with a certain memory. That could be the scent that your girlfriend wore on your first date, it's memorable, it's something that will live with you forever. So when choosing a fragrance, it has to turn-heads, it has to be memorable, it has to be bold, sexy and give you confidence. PureXS from Paco Rabanne is one of those fragrances.