A Friday afternoon in Shoreditch down the backstreets of Great Eastern street, hidden in the penthouse of a typical East London quirky office building you'll find FEELS. An App (you can download it here), where you share and discover moments with your friends and connect in a more meaningful way with brands, artists, celebrities, fashion icons and other users all over the world. As I'm building up a good reputation in the menswear industry with my blog, Instagram and YouTube channel it is essential to be able to connect and collaborate with brands and for me FEELS gives us a great opportunity to do just that.