Everyone wants a signature scent that reminds someone of you every time they smell it, ideally as a positive connection rather than a negative one. To avoid, loved ones, friends & your girlfriend associating you with the smell of damp clothing mixed with an under tone of cheap cologne. Speaking of cheap cologne, it reminds me of Christmas time when one year my dear nan brought me bottles of 'Cold Water' and 'Juup'...bless. I'm pretty sure she brought them from Catford market or maybe Deptford...in any case, these aftershaves have been doing the rounds at Christmas and have somewhat become a bit of a joke present, I'm not even sure who has them currently but one year they are guaranteed to do a full circle and come back to me! Anyway, there was a point to that, basically, smell good and avoid smelling of Juup!