Generally speaking going to a beauty brand launch on a Thursday night isn't normally my bag. Yet on this occasion, other than the free drink and lingerie show, there was a lot more to get excited about. fBeauty was launched by FashionTV, who has presence in every capital city, and throughout all major locations in the fashion world, the FashionTV brand has evolved to have a popular global following, airing to over 500 million households worldwide.
Having 'Hawkins & Shepherd' shirt samples littered around my London pad, you would think choosing a shirt for the occasion would be a non laborious task; err, it's not! What collar? What colour? For these occasions I would normally pick my favourite Pin Collar Shirt but decided to go against the grain with an Extreme Cutaway Shirt.
This event expertly arranged by Stephanie and her team at Katch International combined brands such as fBeauty, FashionTV, DSTRKT, Ciroc Vodka, Cuvee Carbon along with designer Ong-Oaj Pariam who stepped away from his notorious eclectic and artistic design, to create the new uniform for fBeauty boutiques and showcased a glimpse of the new designs.
fBeauty, an exclusive new venture from FashionTV, premiering in London’s South Molton Street. The fashion, beauty and lifestyle brand are also celebrating their new UK TV channel which has recently launched via TVPlayer’s new free-to-download app.
The beauty boutique, which houses four private rooms offering free skincare and make-up consultations with fully trained beauty experts, with a vast menu of make-overs, hair styling options, and bespoke facials for people to book. You can book private treatments or you can go in for a make-over with a friend and enjoy a glass of complimentary FashionTV champagne.
Customers have hair and make-up experts, who have flown in from all over the world to staff the venue, on hand to provide make-up and hair styling options.
Alternatively, customers can come in and request a make-over designed for the time of year or a specific occasion that you are attending. The average treatment, overseen by beauty Creative Director, Natasha Daniel, lasts 60 minutes and costs an average of £50.
Downstairs houses skincare rooms, where Gold Elements and other luxury skincare products are offered by Brand Manager and Certified Skincare Expert, Sam Meyer. Mr Meyer looks at your skin condition in great detail before providing a facial tailored to your needs.
The brand plans to open 5 more boutiques in London and internationally in the next 2 years.