Smartech Announces New 200 sqm ‘Store of The Future’ Flagship at Selfridges, London

You've not arrived in life unless you have a patch in Selfridges. Yes I have high hopes for a concession there myself one day with Hawkins & Shepherd and my soon-to-launch jewellery collection Dion Dreyes. However, today I'm going to talk about the launch of Smartech, an experience-led tech concept store, with a new flagship in Selfridges Oxford Street. I attended the launch the other week and let me tell you, it's a must-see if you're into gadgets, tech and future-thinking.