Lynk & Co; a name that cultivates a myriad of different images. To me it sounds like one of those boyband hybrids that will no doubt feature H from Steps. It is in fact the brainchild from Geely-Volvo, built by Geely in China, designed and engineered in Europe. I was dispatched to Amsterdam earlier this week to investigate the 3rd instalment from Lynk & Co the crossover SUV called the 02, where it also unveiled plans to open "brand boutiques" across Europe. Following in the tracks of Tesla, Lynk & Co will sell direct to consumers online, ditching traditional third-party dealerships to open its own "Offline Stores", opting for "small, sociable brand boutiques in urban districts".