When you find a great barber, keep them, cherish them and trust them...do not cheat on them, just watch the parody video below and you'll realise why! The service that I received on my recent visit to Ted's Grooming Room in Covent Garden was absolutely top notch and one that would keep me a customer forever. Over time I've built a great relationship with Ted's Grooming Room and my barber Bruno (book him, trust me!) so when Ted Baker develops a grooming range I trust them to deliver an exceptional collection. They'll use in the collection in their barbers as well as in Ted Baker stores for you to purchase to use at home. I trust they have created something incredible, with their customers at the fore front of the product design.