How to wear a floral shirt and still look effortlessly cool

Pattern and floral shirts have made a resurgence in recent seasons, yet it remains to be one of those items of clothing that I see styled incredibly badly on most occasions. Men just don't seem to be able to get it right but it doesn't always come down to how to style a floral shirt, it's also extremely important to buy the right floral shirt for your skin-tone, body shape and even hair colour. Here are my tips on how to style a floral shirt and still look effortlessly cool.