Scent is linked to memories, fact. I'm not sure exactly why or how it scientifically works but a quick google search will probably explain better than I ever could. But certainly in life, this is true, for example how many times of we thought, said or heard the words "that smell reminds me of you"? I'm not going to name names but this happened to me today as I walked past a woman at Piccadilly Circus, her smell immediately reminded me of someone very special to me. That is why smelling different to the masses is extremely important and you should always be looking out for that next incredible fragrance to wear. This could be in terms of a new release or even a historical fragrance that is worthy of a revival - the key is that the fragrance you choose should be personal to you.