Kronaby is a part of Anima, a company that was founded in 2015 and specialises in purposefully designed smart, connected products. It is now making a significant push with its ambitious smartwatch collection into the SUV car-equivalent sector of the watch industry, the Hybrid - jostling for position in a very cramped sector of the watch industry along with Movado, Fossil and other large watch brands. On first impressions it's a very elegant looking timepiece. The entire collection is made up of four different lines and 24 variants, with unisex models. It's two-tone sterling silver plated dial face has a chic Sunray brushed finish, with contrast white around the applied indexes.