I've smelt a lot of fragrances recently and getting straight to the point, this new luxury launch from Acqua Di Parma is absolutely unique, fresh and contemporary. Why do we always want to smell incredible and different from the person next to us? For me it's because I want the person I'm with to associate that particular scent with me, in a kind of memory bank of matching people with smells. We all do it, when I pass a girl in the street and she smells great, I always think back to a person or time which reminds me of that scent. There are so many choices out there these days and some new launches can be quite similar to previous collections, but this new Colonia Pura scent is unique to anything ever formulated in perfume labs. A incomparable scent guaranteed to turns heads.