What's in my Camera Bag?

In my eyes the single most important aspect of blogging is exceptional content creation, whether that is photography, videography, writing or creativity in general. The reason I say that is because most of the campaigns I have worked on recently, the value is in the content I have created for them rather than numbers of followers on social for example - which is a very small part of the bigger picture. By offering exceptional editorial, creative content it offers the brand more than just a point-in-time social post that has a major impact at the time of posting but doesn't particularly have longevity, unless you have enrolled in a larger month-on-month campaign. Being able to create high-quality content for the brands, you offer them something they could potentially use (depending on images rights), for their website, social pages and larger advertising campaigns to name a few.