London Fashion Week Men's (which was formally known as London Collections: Men) is the men's time to takeover London before London Fashion Week takes over our streets and Instagram feeds later on in the year. The event is run in London and this season was displayed over the 6th - 9th of January 2017. It's a chance for brands to showcase their new Autumn/Winter 2017 (AW17) collections to press and industry experts. Headquartering at 180 Strand, however London hosts a variety of different showcases and presentations from Britains biggest menswear brands. As a blogger and a menswear business owner myself, Im invested in the menswear industry heavily, so it is important for me to attend and see as many shows as possible as it is important to keep ahead of trends coming up.