Superdry Is More Than Just Big Bold Branding

Forgive me Superdry but I haven't brought any of your men's clothing since about 8 years ago (give or take a couple of years - but the point is a LONG time ago). It was when everyone seemed to be taking about Superdry and loving the big bold branded shirts, hoodies and multiple zipped jacket - which had about 12 bloody zips on it! Actually I still have my yellow Superdry hoodie and grey/orange checked Superdry shirt. It was about a month ago now when I was invited to preview their new men's collection that I realised it is time to buy back into Superdry.