It is no secret that many fashion houses have been substituting quality for profit for some time, although it is not just the fashion industry that has been passing off cheaper goods to their customers. The pressure is on to make more profits and the simplest way to achieve that is to reduce the cost-of-sales by using inferior quality materials or by spending less on the manufacturing build. This week in the news, even our beloved Toblerone chocolate is changing its iconic shape to reduce the weight from 400g to 360g. Everywhere I look there are examples of not getting value for money anymore. However ultimately the consumer has the power, you make a choice on what to buy and it seems that consumers have had enough of being puppets to the super brands and wanting to know where their products come from and how they are made.