MASON AND SONS | Tailoring House of James Bond


The company that has single handedly resurrected the original tailoring house of James Bond. Mason & Sons are an established e-tailor that house many concessions from established British fashion houses such as John Smedley, Baracuta and Fred Perry to name but a few.

They also provide a bespoke service run by appointment only from their Headquarters in Montagu Square, the very building where John and Yoko resided in the 60’s and was subsequently owned by Ringo Starr.

It’s argued that the brands USP is their ownership and revival of classic heritage brands such as Mr Fish and the original tailor to James Bond himself, Anthony Sinclair.

I reached out to Elliot Mason (the ‘sons’ of Mason & Sons) and asked him how they managed to acquire the lost brand and what are the younger generation looking for when it comes to tailoring.


How did Richard Payne, an early apprentice of Anthony Sinclair get to inherit the Anthony Sinclair brand?

In the 1980's Anthony handed down the keys to his shop and his shears to his apprentice Richard Payne. Richard was there when Anthony was making suits for Connery, he knows all the tales and legends of Sinclair.

When Anthony passed away Richard carried on the business, cutting suits with the Anthony Sinclair label in, this went on for many years. Sadly, Richard fell ill and for years, the company fell dormant. When Richard was fighting fit again some years later he started cutting suits but putting his own name in.


How did your father David Mason get to meet Richard Payne and inherit the brand from him? 

My father was on Savile row and they (Richard and David) followed each other round the tailoring houses and they became quite good friends, and in 11’12 Richard unearthed how he was Anthony’s apprentice and owner of the business.

My father obviously couldn’t believe this and encouraged Richard to start up again and in 2012 together they relaunched. That same year the barbican announced the exhibition ‘50 years of Bond Style’ and went on its world tour. EON productions approached Richard and my father to recreate the Dr. NO midnight blue dinner suit and the Goldfinger suit.


How did they get blueprints to replicate the suits?

Well funnily enough there was one customer of my fathers who owned a suit from You Only Live Twice. It was a light grey suit in a herringbone and Holland and Sherry still make the same cloth because we’ve made them for a few other customers.

So Richard was able take the pattern from that suit, it was an original Connery suit. I don’t know how many are still alive, maybe one of two suits that are still in existence or that anybody knows where they are.


Are the younger clientele looking to dress more Connery?

For the past 3-4 years any of my friends that would need a suit for interviews would come in and ask for the conduit cut. They are taking inspiration from the way Connery dress. (Elliot is 25).

Nowadays most men want a slimmer fit, suppressed waist, less flare in the skirt, less drape in the chest, in the past 6-9 months its going the other way. Our clients want less fitted trousers. They’re adding pleats to their trousers, pleated trousers always have a wider fit. People don’t want the shrink to fit in the jacket so there is more drape in the chest. It’s going backwards, these things are cyclical, we’re almost at a halfway house between Connery-Craig, and its going towards Connery in terms for fit. 

They tend to take some time, so you’re see them on  the catwalk, pleats on the catwalk but will take some time to hit the high street.


Can you give me an update on the Mr Fish collection please? I noticed it’s not on your website anymore.

Our first collection on Mason & Sons was a collection of printed shirts and we sold out. Then we did a collaborative version, that was always going to be for a limited time, now all those styles are available under the Mason & Sons label.

We are currently working on a new collection of Mr Fish ready-to-wear whilst working on bespoke orders for customers. More Mr Fish tailoring will revolve around double breasted garments. 

Michael sadly passed away last year in August. We are very much in contact with his family and they are in full support of what we’re doing.


Who is your favourite Bond when it comes to style?

Outside of Sean Connery it would be late Sir Roger Moore, he came to Montagu square, we made his clothes for his last few years of his life. I had the pleasure of answering the door and letting him.

My favourite scene is Goldfinger when he’s about to be chopped in half. The glen check 3 piece is the most iconic and is my favourite. Also in that film, he wears the casual long sleeve black polo that is very similar to the one John Smedley does now. So elegant.


And the next thing for Mason & Sons?

The next thing for us we’re remaking the barleycorn hacking jacket and cavalry twill trousers that Sean Connery wears in Goldfinger. It’s taken a very long time to perfect, but it’s there. We’ll do made to order for our customers.   

Catch the full interview with Elliot Mason on the From Tailors With Love Podcast available to download now in iTunes. 



Your Bitesize Guide to Cambodia


The Golden Temple Residence in Cambodia is one of the most enchanting hotels you could wish to visit. Located in the heart of Siem Reap, this modern hotel offers free airport shuttle services, and is only 4 miles away from the famous Angkor Wat – a UNESCO World Heritage Site.

Angkor Night Market is 100 yards away and whilst the hawker food market is an enjoyable experience, I'd steer clear of eating any of the street food. (Safe to say it did my constitution a disservice). 


The hotel has this free architecture design, where nature and architecture are combined. This is achieved by an open restaurant that overlooks the pool and performance stage where daily Apsara entertainment shows can also be enjoyed. 

Remarkably the food is very cheap but it's the quality of the service that really distinguishes this hotel from its contemporaries. Getting a lift back to the airport in the owner’s vintage Cadillac was a real treat. 


Where to eat in Siem Reap? 

Well thanks to getting knocked out for a day or two by some dodgy street food, I was unable to dip into the local cuisine. By the time my stomach had climatised I just made do with the hotel food.

Although to say 'made do' is something of an understatement. There is a delectable spread of authentic Khmer-style meals and popular Western delights can be enjoyed at the on-site restaurant.

On the last night I summoned the strength to eat out and we ventured down Pub Street. Yep, that's a real name and a real place. It's like a gentrified version of Ha Noi, decent enough to kill a couple of hours.


Things to do in Siem Riep

I would say you'll only need one day in Angkor Wat. You'll need to get there as early as possible to avoid the mania. That said, it's still out of control with Chinese tourists. Everyone will head to the Ta Prohm Temple featured in Tomb Raider, which is understandable as it is spectacular. 

The foot massages are fun and relaxing. You'll get endlessly heckled into having one so you may as well. Take a book to read or something because you won't be stimulated with conversation. 

Food tour. Ok I am going to recommend this because it was utterly bananas. I watched our guide eat a whole manner of creepy crawlies. It was like something out of Temple of Doom. However, I will caveat that by saying I felt demonstrably ill the next day. It could have been the scorpions, the ants, the tarantulas (yes they eat them out there) who knows. 

For this tour we used Urban Adventures and a gentleman called Kim showed us round. He had a great sense of humour and I enjoyed his company immensely. 

There is the Reclining Buddha in at the top of Phnom Kulen. However, this was on the day where I was becoming dependent on nearby facilities so I let the group go on without me. 

I got 'ok-ish' reviews from the group on their return, but we had seen a lot of Buddha’s already in Bangkok by this point. 

The waterfall in Phnom Kulen was the only highlight of the tour for me that day, most of it was spent in the van convalescing. 


Last crucial tip about traveling to Cambodia

We got stiffed at the airport for not having any US dollars. We had to pay some odd VISA fine that really took the jam out of my doughnut. The airport is a zoo, not Cuba-zoo standards (that really is where travel bloggers go to die) but a soul destroying experience. 


London Men's Fashion Week 2018

Hey everyone, I was on the last leg of the Anchored Cruise, having an amazing time but looking forward to getting back on the straight and narrow. I'm gutted I couldn't be there at London Mens Fashion Week, but I sent along one of my trusted editors Peter Brooker of Human Research to give a full match report on proceedings. 

This week we saw the fourth open air catwalk show on Jermyn Street from St James’s London. The event, a fixture on the fashion calendar, gave visitors a taste of the fashion week buzz with a see-now-buy-now runway show, allowing guests to purchase SS18 looks straight from the catwalk show in stores across St James’s.

With Savile Row still convalescing from reconstruction works, Jermyn Street has been carrying the retail torch for Mens Fashion, aesthetically at least. Key looks from contemporary brands Paul & Shark and Jigsaw were mixed with heritage names New & Lingwood and Harvie & Hudson, styled by Grace Gilfeather, top fashion stylist.

David Evans from Grey Fox Blog curated the social media for New & Lingwood over the weekend and visitors to St James, influencers, content creators and men with Batman esque jawlines were able to drop in for complimentary cocktails, in partnership with Portobello Gin.

Founded in 1865 by Miss Elisabeth New and Mr Samuel Lingwood, New & Lingwood remains one of London’s longest established and most respected English gentleman’s outfitters.

Supplying bespoke and ready-to-wear shirts, hosiery, finest pyjamas, footwear and silk accessories. 

Simon Maloney, Product & Marketing Director at New & Lingwood, said: “As a heritage English brand, we love to participate in this celebration of men’s style, creativity and craftsmanship which takes place in the heart of St James’s. Exclusivity usually surrounds London Fashion Week Men’s but the Jermyn Street runway show allows the true consumer to be involved. It also offers customers the opportunity to buy exactly what they see on the catwalk”

Other notable patrons of the St James catwalk promoting British brands were Jim Chapman wearing a pink suede jacket by Alfred Dunhill, David Gandy rocking an olive green field jacket by Private White and brand ambassador for New & Lingwood Richard Biedul wearing an ostentatious double breasted Edmonton Linen cream suit. – Peter Brooker.


My Journey into Blogging | A Massive Thanks to my '&FRIENDS' Contributing Authors

It seems a lifetime away from 2013 when I launched my menswear brand Hawkins & Shepherd and starting writing blog posts about shirts, fabrics and what knot to wear with your shirts. In 2014 I launched my eponymous Men's Lifestyle Blog. Back then, to begin with I was looking to drive more traffic to my menswear label, but it soon came apparent that the blog was developing into something separate and deserved its own platform. More and more people were coming to me for advice and I wanted to provide a place for people that wanted to enhance their style. 

It has been a major learning curve moving from my previous career which I was the Global Head of IT Communications & Networking for a major privately owned commodities trading house to starting up my own shirt label and subsequently men's lifestyle blog. Back then when I was building my previous career, I had no clue what a blog was and would have laughed at you if you suggested that I would give up a career that I've spent 15 years perfecting on a gamble for a better lifestyle; but that's exactly what I did. Some friends laughed, some suggested it wouldn't work, some were just worried for me but in most cases they were supportive. All of these reactions are forever indented into my memories which I call upon for inspiration and to make myself even more dedicated to succeed.

One thing I do miss about working for someone else is the holiday pay, the sick pay, actually the consistent pay in general - oh and the odd hangover day when you're on the clock getting paid but not really there mentally! Starting Hawking & Shepherd, not only took a lot of capital but also a hell of a lot of my hours and I think there is a massive misconception about life being greener when self-employed and now I know that to be correct. Since 2013, I've put every single penny that the business makes back into it, to help it grow, improve and to have the best chance of success in the long-term. It's really hard and have so much respect for anyone who has made a successful change in career or launched their own brand.  

Mid-way through 2017 I was thinking of ways to turn my self-titled blog into more of an online magazine, an encyclopedia of everything men's lifestyle. It was then that I decided to seek out other writers and journalists to contribute to and to help them launch themselves to a possibly difference audience to what they would usually come in contact with. The relationship had to be beneficial to all parties and we have achieved that. I wanted to take this opportunity at the start of 2018 to say a massive thanks to these writers who have contributed to the success of 2017 in which we've seen an increase of unique visitors by 85.8% compared to the previous year.

Unfortuently my budget doesn't stretch to have them all employed full-time. So I'm sure they will not mind if I did a shout out to each of them and say to feel free to contact them if you require unique content, copy-writing, event coverage etc.

Peter Brooker is a Professional Freelancer & Copywriter with SEO experience. Founder & Editor of Human Research. Lifestyle Editor & Podcast host for Menswear Style. Fashion Editor for The Essential Journal. He has interviewed leading ambassadors, athletes, celebrities, actors including David Gandy, Daniel Sturridge, Paul Weller, Evander Holyfield, Sir Steve Redgrave, David Haye, George Foreman, Dita Von Teese, Idris Elba, Jamie Redknapp, Sir Roger Moore and Stephen Hendry. Oh in case anyone is still reading he also writes for Viz and is unbeaten at crazy golf. 

Originally from Cornwall, Holly has two main passions in life: history and gin. With a degree in history and over 7 years of knowledge working in the gin industry, she now writes about both. Holly creates food recipes for artisan spirits companies and is always on the search to try and experiment with new flavours. You can follow her on Twitter @HollyHarwood and on Instagram @HollyHWood.

Patrick McAleenan is a freelance journalist, PR and Personal Trainer, based in London. He is a regular contributor to Telegraph Men, Metro, Attitude magazine and other high profile publications. He was a Stonewall Awards 2014 Journalist of the Year nominee and is currently writing his first work of fiction. Follow him on Twitter and Instagram at @ontheptrain

Suzanne Bernie is the founder and Managing Director of Coathanger. Based in one of the fashion capitals of the World, London; Suzanne is a leading fashion stylist who helps clients develop a better relationship with their wardrobe and how they express themselves with fashion. With over 20 years of experience in the fashion industry and having founded Coathanger in 2002, Suzanne and her team of personal stylist’s aim to help people step out of their comfort zones and develop a whole new outlook on the role fashion plays in our everyday lives.

...and to the newest member signed up for 2018, I'm incredibly excited to introduce to you Christopher Modoo...

Christopher Modoo is the "Urbane Outfitter". With over 25 years experience in men's fashion he is an expert on style and etiquette.Having worked in all aspects of menswear from shop floor to senior creative, Christopher is now a freelance stylist and is working on launching his own label. As well as fashion, Christopher is a keen fan of the cinema and enjoys travel. He is married and lives in Hampton Court.

How to date someone who is astronomically above your pay grade?

By Peter Brooker - Men's Lifestyle Editor

It can be emasculating not being the bread winner in a relationship.
Can you conceivably date someone who is astronomically above your pay grade?
Some say money is the route of all evil. Others say money can't make you happy.

As Ben Affleck said in the movie Boiler Room "People who tell you money can't bring you happiness, doesn't have any".

Whilst it might present a dozen or so compatibility issues, relationships aren't all fostered around the amount of zeros on your pay cheque. However, often many of the personality traits that define a one-percenter are the ones that you should be looking to imbibe. If they've made it to the top of the economical food chain, chances are they've had to knuckle down at some point during their lives. This could mean a lot of study, a lot of long hours, early mornings and no weekend breaks.

Peter Brooker.jpg

Why would I want to date a one-percenter? 

This is the question you need to ask yourself. Your answer could typically be;

1 ) I'm not money orientated.
2) All you need is love, not money. (We all know the Beatles song right?)
3) I won't have anything in common with a one-percenter, why would I actively pursue one?

The truth is if I've successfully pre-empted any of your questions then mentally you're perfectly positioned to date a one-percenter. If money is no object to you then dating someone with money will make zero difference. It won't impact your beliefs or your moral compass. Your lifestyle might change, but sooner or later the money will just become background noise. If your wish-fulfillment is merely to find love and make someone happy and your core beliefs are transparent to her with zero agenda, you can easily become her next big investment. If you're looking to date a one-percenter because you feel like it could be a free meal ticket, then it will soon start to feel like an empty experience for the both of you.

Peter Brooker.jpg

Where do I find them?

There is an old saying that money goes to money. In this case you need to be found in the right places. The mountain will not come to Moses. Throughout mankind people and money gravitate towards the big cities where the big money-making decisions are made. Of course a lot of people that have made money will also have fled to the country for a quieter life, but even those select few still migrate back to the inner cities for those key meetings or important handshakes.


I have been dating a one-percenter for the past year and a half. I found her on a dating app before I was about to fly out for a press event in Europe and I matched with my partner at an airport. This was a very central airport, in the heart of London, what she likes to call the centre of the world. I narrowed down my search on the dating app to a 5-mile radius and when I paired with my now partner, I asked her questions about travel, about art, about fine dining. I said I was just leaving the country, heading to a city where I had a limited base knowledge, and after hearing that she’d been to that city, I challenged her to recommend some restaurants, some exhibitions. I didn't know it at the time but with her being a one-percenter, she was extensively well travelled (as the majority of one-percenters are) and she came back with an entire itinerary for my trip. And guess what, when I got back to the UK I took her out for a meal and we discussed the entire trip and the plethora of museums and restaurants on the itinerary that she had dutifully put together for me.

Peter Brooker.jpg

What does this teach us? 

It teaches us that you need to have a bit of luck, sure. Not everyone is going to match on a dating app in an airport just before they board a flight. But if you place yourself in those situations, then your enhancing your prospects of serendipity. Airports are great for this because they're typically central. Members clubs can be quite exclusive and expensive, but if you can afford it, even just for a couple of months, you'll be gilding the lily and shortening those odds. Maybe if you're thinking of joining a gym and you have a little disposable income, join the higher bracket or shell out on some extra classes as these will be frequented by the people that can afford them.

How do I live within her circle of friends? 

The biggest advice I could give anyone who finds themselves in a relationship with a high earner, is to read, read and read some more. If you're hoping this relationship will be of the perennial kind, then you need to learn a few things about how the world operates. If you have a base knowledge of who the main players are within the Oil and Gas industry, what the economic climate is currently for some of the major banks and investment firms, and politically, what is happening around the world, then at least you'll be able to tread water in some of these conversations. Maybe offer an insightful opinion they haven't heard themselves from an outsider’s point of view. The world is your oyster when it comes to information. If your dating a one-percenter and you'd like to know more about her world within the business sector, ask her to forward some email circulars she might be subscribed to, or recommend a podcast she listens to, or even watch some YouTube documentaries together.

Ultimately her friends might find these subjects in social situations a trite boring because they are immersed in these topics on a day to day basis. They'll probably be more entertained with ideas outside of this spectrum and you could be the facilitator. Perhaps sports gossip, fashion trends or latest movie rumours. A base knowledge of popular culture has its rewards as well as a good breadth of knowledge on some of the serious tones of conversation.

Business Reading.jpg

Final Tip

Lastly, being introduced to friends and family can be daunting, regardless of which echelon of society they might be aggregated in. However, if you're making your partner happy and you're treating her with respect, you're presentable, then they'll look beyond the economic disparity. As I'm sure the two of you already have.


Top 5 Awesome Bond Locations just outside London

James Bond London.jpg

Think of how many click bait articles about James Bond there’s been since Spectre. I think even at some stage even I was tipped to play the fictional British Secret agent. (Ok so I started that rumour, but that’s all by-the-by). After all the exacerbated hyperbole, it was recently announced that the next person to play James Bond, was the old person who played James Bond. How stunningly anticlimactic.

But one thing that remains resolute are the James Bond locations. Even if they get burnt to the ground, (like M's house in Henley from On her Majesty's Secret Service) there is still the ground itself that can be worshipped. Or the door to the ground. Or the ground leading to the door.

Here are some well-known and some lesser-known James Bond Locations around London.


Wraysbury Lake - A View to a Kill

The film gets a couple of sniffy reviews, (not from me I might add) but this lake is a gem of a location. The lake is private - you'll need permission to get in and there is a security gate that you won't be able to negotiate no matter how determined you are.

The location is famous for the scene where Zorin and May Day pushes a 1962 Rolls-Royce Silver Cloud II with a dead Tibbett and an unconscious Bond inside. It's lost the gravel upon entrance but other than that the slope into the lake is just how you'd imagine it. There is a sign by the slope entrance recognising the location and the lake itself is just idyllic.

Postcode: TW19 5EP

Pinewood Studios.png

Pinewood Studios - The 007 Stage

It's worth a visit even if you can't get in. The studio sign itself just brings tingles and if you poke your head over the railings you can see the John Barry Theatre which does all the screenings for various Bond meet-ups. You might want to keep your distance of about 20 yards or else a perfectly affable security guard will tell you in no uncertain terms to get back, or risk having your photos deleted forever!

Postcode: SL0 0NH

Stoke Park.png

Stoke Park  - Goldfinger

Just four miles away from Pinewood Studios, the 5-star Spa and golfing resort played host to two James Bond movies, Goldfinger (1964) and Tomorrow Never Dies (1997). The famous 17th and 18th hole where Bond and Goldfinger duelled it out for the purse of a gold bar are located behind the complex. If you're not a member (annual fee of £3,570 plus a joining fee of £2,500) then it takes a certain amount of tenacious sneakiness to reach. Really it's just a walk around a footpath, but you stand a better chance of penetrating the non-existent security if you stick to the Stoke Park dress code. Which means no tucking in trousers to socks or anything else camp or conspicuous.

Postcode: SL2 4PG

Grave Yard.jpg

Stoke Poges Church - For your Eyes Only

Whilst you're in this neck of the woods it would be criminal not to check the Stoges Church, the location for the pre-title sequence in For your Eyes Only. Roger Moore is visiting the grave of his beloved Tracy before he gets called away on a fateful mission. The church is quaint and a quick walk around the back gives you a gorgeous panoramic vista of Stoke Park.

Postcode: SL2 4NZ

Stoner Park.jpg

Stonor Park - The Living Daylights

Lastly Stonor Park, which has been home to the Stonor family for 850 years. It also doubled as the Bladen safe house in The Living Daylights. Acres of sublime inscrutable countryside surround this wonderfully kept stately home. Just a few hundred yards down the road you'll also find the wall where the poor milkman got strangled by Necros.

As someone within the tour party quipped, 'Why was a milkman delivering milk to a dairy farm? No wonder people say Bond is far-fetched'. Well quite.

Postcode: RG9 6HG

The Gear You'll Need for Starting a Podcast

How to start a podcast.jpg

Hi everyone, this is a simple no bells-no whistles post on all the gear I used for the 25 episodes of Menswear Style. In total the show enjoyed 77,000 downloads and we had esteemed guests from all walks of life, from ex-World Heavyweight Champion George Foreman to Irish fashionista and TV presenter Darren Kennedy.

So you want to start a podcast?

First you think about the end game. What are you hoping to achieve?

Money? Good luck. Only 2% of podcasters that average 1000 listens per episode generate any money, and even those big players are dependent on other revenue streams to plug their business, their live show, their book etc. These podcasts help build that audience.

Popularity? If you think just by setting up your own channel that all your mates are going to start listening to you then think again. Your mates are busy, your mates don't listen to podcasts, your mates are useless. I can tell you out of the 77k downloads I had over the course of two years, only two of my mates congratulated me on doing a good job. And that doesn't necessarily mean they listened.


There's two right answers to this question.

Sounding off. If you just want to sound off, run your mouth, vent, then this is an awesome platform. I actually host another podcast where I talk about giving up the booze. I have a total of 6 followers now. But it's cathartic for me, I learn as I go and I love it.

To create awareness for your brand. Your brand might be YOU! Or it might be your vegan diet program you're trying to get off the ground. Imagine you’re Batman, maybe not Kilmer or Affleck Batman, and Robin is your Podcast. It will never have its standalone movie, it will never stand on its own two feet. If you make any money, I'll be shocked. If you do, good luck to you.

Rode Podcast Kit.jpg

Okay the Gear. This is what I use.


Below is all the gear you'll need, I'd also recommend some noise reduction earphones, but for now you can get away with whatever you have to hand. The Soundcard will cater for two microphones, but I'd recommend just getting the one. You might have some ambitious thoughts on building a studio and getting people to join you. In truth, it's hard to get people to join you physically on a podcast. If you decide to fold the podcast after 7 episodes (which is statistically the number of episodes most people reach before giving up) then you'll be left with two surplus microphones that you'll have to bung back on eBay for half the price.

·      MacBook Pro
·      Focusrite external Sound Card
·      Rode NT1-A Vocal Recording pack (includes pop shield) shop here
·      Microphone Boom Scissor Arm shop here

But I want to interview people!! 

Cool we'll come to that part on the software section.


As mentioned if you're recording on a Mac then just use Garageband. It's very straight forward and you don't need to attend night school to figure out how to record a couple of vocals. However, if you're struggling then you'll always find tutorials on YouTube

When it comes to interviews you'll need to convince people to do it over Skype. If you have a good broadband connection it will guarantee a better reception than over the phone. Plus, it's free, particularly useful if you want to interview people abroad. 

The ace in the hole

This is the best tool I've been using for a couple of years. It's called Ecamm Call recorder and enables you to record audio and video over Skype. If I were you I'd buy the package for £45-ish that enables you to record over Facetime also. (You won't believe the amount of people that don't have Skype, and if one goes down then you have a backup). 

With this you can export both tracks (your audio and your guests’ audio) in MP3 format and drag them right into Garageband. This enables you to edit efficiently, maybe your levels are too hot, or there's background noise you want to cut out from the other end etc. 

You can also export the file as an Mp4 and upload the interview to YouTube, although it's common courtesy to ask your guest if he/she is happy for you to do that. They may be unaware they're being filmed. 

If you're serious about podcasting you might want to do a little more research before you launch and there's tonnes of great advice from experts online


Top 5 Celebrity Mens Fragrances

Why do celebrities launch fragrances? 
How much do they earn? 
What are my top five male celebrity fragrances? 

Celebrities can earn an obscene amount of money cashing in on their name and status. Reports suggest roughly 1/5 of the fragrance industry can be accredited to celebrity fragrances. Elizabeth Taylor wasn’t the first actress to release a ‘celebrity’ fragrance back in 1991, but she made more money from her fragrance 'White Diamond' (grossing more than $1million dollars and counting) than all of her films combined. Depending on the size of the celebrities’ cache they can earn on average earn 5-10% of sales for licensing their name including an initial bunce of £3 million.

Here are my top five celebrity menswear fragrances.

1. Vetiver & Cedarwood - by Dermot O'Leary

Dermot has released two fragrances this summer, in a collaboration with master scent creators and Marks & Spencer’s. Why has Dermot released a fragrance? It's a lateral move and a bit of a no-brainer as his skincare range with M&S was a huge commercial success. He's been a member of the British Fashion Council for years and regularly features in GQ's listicles for stylish men of the year.

The difference between the two scents? Bergamot & Basil is fresh and aromatic whereas the Vetiver & Cedarwood is a contrasting warm, silky and spicy blend to suit your mood and style. Day/Night.

My personal favourite out of the two is Vetiver & Cedarwood as it really packs a punch, it's sophisticated and masculine. This fragrance leads with invigorating top notes of pink grapefruit and mandarin combined with deep accords of black pepper, clove and geranium on a warm and woody base of Cedarwood, amber and vetiver.

They are beautifully styled with minimalistic packaging and bottles which will look fantastic on your grooming shelf at home. All for £22, outstanding effort Dermot.

2. Intimately Beckham Men by - David Beckham

How can we leave out ol’ Golden Balls? Intimately Beckham Men is modern, spicy with some warm notes of cedar, sandalwood and resins. It has a nice mix of florals and the finish is fresh, exotic and dignified. Some good longevity, (or Sillage as they say in the trade) approx. 5-6 hours. The only downside is that it’s a little middle of the road. Got the feeling he played it safe on this one to widen the appeal.

3. Blue Seduction - Antonio Banderas

It’s a nice sporty-fresh fragrance for men and is well suited as an everyday fragrance. You’ll get an instant miasma of melon and mint followed by faint wood notes. It’s not a going out fragrance, more fresh out of the gym or walk around the park fragrance. The best thing is the price £17! Worst thing, does smells a bit like melon bubblegum.

4. Unforgivable - Sean John

It’s fruitier than a bathtub of skittles. Very citrus-y, some may find it a little overloaded on the fruit notes, but I don’t mind that. It's fresh but also a bit dark, it has a bit of mystery to it. Good for casual wear and second opinions tell me it appeals to a younger age range. One negative; doesn’t give you a lot of sillage, expect to top up after 2 hours. 

5. 007 Bond Perfume

Well not really a celebrity but what the heck. Let’s start with the positives, (perhaps the only one) the bottle is fantastic with its cross hatching reminiscent of a Walther PPK. It does have staying power, much like the Bond franchise. If you think that the first Bond Dr No was released 55 years ago. Sadly, it's a bit of a missed opportunity, it's got apple, it's generic, it’s not nearly masculine enough to be worthy of the Bond stamp. Could have done with some leather notes, maybe gunpowder, you get my point.

But Bond never wore aftershave himself if you read your Fleming. 



The Golden Age of Stag-do’s – A Survival Guide


Stag Do's are hellish debaucherous things. My anathema towards stag do's is purely born out of my nongregarious nature. I've never liked clubs, I'm a non-dancer and I'm in love so harbour zero compunction to visit strip clubs or chat up scantily-clad floozies or shotgirls. On the plus side, stag-do's have now become perfunctory episodic chapters in my life where I can meter my own levels of discipline. Having just returned from a stag-do in the stag-do epicentre that is Blackpool, I can safely tell you I'm not the same man I was a few years ago on a stag-do in Barcelona where I managed to pin 40 clothes pegs to my under carriage. (I'll save you the picture). 

However, speaking of unwanted mental imagery, to quote Rutger Hauer in Bladerunner, 'I've seen things you people wouldn't believe'.

I've seen a stag arrive at a party sober, be paralytic ten minutes later and commit adultery with a stripper all within a 30-minute window. I've seen grown men defecate themselves, do forward-rolls through lit BBQ's, lose a deposit in a Budapest hotel five minutes after checking in, I could go on. 

There's no greater window into a man’s character than how he behaves on a stag do. Lincoln said 'any man can face adversity, if you really want to test a man’s character you should give him power'. And how much power is betrothed to a man once let of the leash? He's lawless. No other half dragooning him into doing household chores, no boss, no kids. Just an oasis of bars and rampant booze-fueled alpha males goading you into downing sickly chilli or liquorice flavoured shots. What could possibly go wrong?

As a seasoned veteran of Stag-Do's, I'd like to give you my Top 8 Survival Tips for getting through the night. A sort of 'stag-do do's' and 'stag-do don'ts' if you will. (Thank you).  


12-inch Subway. This is one of the very few occasions I'd endorse consuming this much bread. Despite your best intentions you'll be drinking far more than your recommended daily allowance and the only way to last the course is to give your stomach a fighting chance of maintaining its dignity.

Don't try to Ace the Alpha. You might be struggling to get your gags in with the Alpha Male dominating the conversation and pre-empting every punchline. However, it's not your place to usurp him. The stag pack is a symbiotic circle that only survives on a hierarchy of personalities. In my experience the pack generally gets divided into smaller groups the longer the night goes on and the Alpha's are the ones with the least amount of discipline when it comes to alcohol consumption. I used to be quite snobbish about Alpha's, again perhaps born out of spite or envy for never having the cosmetic make up to be one myself. Now I see them as crucial ingredients. If the entire stag party was a collection of introverted naval gazers like myself then we'd never leave the comfort of the hotel bar.

Hotel Address Card and a Score. When you check in to the hotel get the card from reception and keep it in your sky rocket along with a crisp twenty-pound note. It's 4am, your phone has died, you've lost the herd and you appear to have wandered off into dead man’s alley. If you're lucky enough you'll fall into a taxi and those crucial bits of paper will get you back to holy ground.

Don't compete. In the past I've fallen fowl of trying to keep up with the professional drinkers. You're not going to be ex-communicated from the group for not downing that 5th shot or deciding to pack it in early. You want to represent the best version of yourself at all times and knowing when to call it a night will be the biggest test of your self-discipline.

Get Involved. By this I don't buy a drum of swarfega and hire your own roly-poly stripper. Make sure you're interacting with everyone in the group as equally as you can. If everyone has bought an aviator outfit for the stag-do, make sure you're not the only one at the party in your Superdry Tee and Board Shorts declaring 'didn't get delivered on time'. It just shows a lack of can't be arseditude. (Yes that's a word).

Pay Up. One of the biggest headaches organising a stag-do is chasing people for payments. This could be hotel deposits, activities, whip rounds etc. If you've signed on don't be the last to pay or suffer the walk of shame of being frog marched down to the cashpoint by the Best Man on arrival.

Do a little reccy. If you're heading to a foreign city do some due diligence. Find out what's driving the local economy, what was its role during the war, what is it famous for and what are the more interesting/quirky things about that landmark, museum, pier, tower etc. This information isn’t for throwing ‘planking’ gauntlets to the lubricated stags, more over for conversation stimulators on day 2 when the hangovers are kicking in. 

Check in with the missus. Remember her? She may have told you to go out and have fun, but she'd still appreciate knowing you've not fallen off the end of Blackpool pier and are halfway across the Atlantic. A reassuring call or text goes a long way. 



Top 5 Beard Oils for Men

Top 5 Beard Oils for Men.jpg

Does your beard look shiny and groomed or dusty, flaky and unkempt?
Many gentlemen use beard oil to remedy this.
What is beard oil and what do we need it for?
When is the best time to apply beard oil?


It might come as news for some but what does Beard Oil actually do? Why do we need it? Firstly; a little bit of science. Each beard follicle has a pair of glands called the sebaceous glands. These glands enable your beard to stay nourished by secreting called sebum oil. As your beard follicle gets longer it demands more sebum oil to coat the follicle. This is why we apply beard oil, to act as a sebum oil and nourish and moisturise the hair follicle. 

What I look for in a Beard Oil is one that softens my beard, gives it a nice shine and above all, keeps the itchiness levels down to zero. I have an interchangeable beard oil collection, below are my top 5 beard oils for men. 

1# Gentlemen's Chuckaboo - The Gigglemug Beard Oil - £19.99

Whilst this list is in no discernible order, I'd have to rate this number one on the name alone. It has a mixture of mint, zest and spice. I like the fact it contains Sandalwood Oil, which has been widely used for its anti-aging properties. When shopping for beard oil try and find one with Vitamin E (which The Gigglemug Beard Oil has) as it stimulates the hair follicle.

2# Tom Ford Conditioning Beard Oil - £36.50

Bringing in the big guns now. The Tom Ford beard oil has a very soft appliance without being greasy. It's probably the punchiest and longest-lasting fragranced beard oil I’ve tried and possibly the most potent. You'll definitely get a whiff of almond, maybe a little grape seed, but the Oud oil will deliver the most impact. Quite pricey but you get what you pay for. 

3# Jonny's Chop Shop Beard Oil - £6

I'm not sure if this is a best kept secret or not but it's definitely my top bargain pick. It has some interesting core oils (sweet almond, olive, wheat germ and apricot kernel), I like bottle - very voguish-retro. There is a mild scent, although it says it's un-fragranced. The best thing is the price, can't go wrong for £6. 

4# American Crew Beard Serum - £12.95

Another inexpensive bottle from a trusted brand that's been going over 20 years. Not as thin and spreadable as some of the others, but it still does the job and leaves my beard feeling soft. I have this as my emergency go-to serum if the others are running low or misplaced. 

5# Susanne Kaufmann Beard Oil Line M - £32

Who wouldn't trust someone with a name like Kaufmann? I use this one when my beard feels a little itchier than usual. Its active ingredients strengthens the elasticity of my skin and it also delivers a nice shine.

Genoa – The unsung city of Italy?

It's €39.40 from the Genoa airport to the Bristol Palace Hotel, which took all of 3 minutes. I gave a scathing look at the cab driver and ordered the missus to get the change from this pillager of tourists. Bristol Palace? An odd assembly of words one could argue an utter contradiction. 

 Figure        SEQ Figure \* ARABIC     1      The Elliptical Staircase in the Bristol Palace Hotel

Figure 1The Elliptical Staircase in the Bristol Palace Hotel

Depending on your vantage point, Genoa could boast several identities. Start north from the hills by taking one of two funiculars for €1.50 that connects Zecca to Righi and see the city at its finest. It's mottled buildings of faded complexions; burnt yellows, rustic auburns are redolent of any Pisa, Lucca or Pienza panorama. Walk serpentine down the steep roads back into the heart of the city, reach the imperious stretch of Via Garibaldi and you'll think you've slipped down a magical side alley in the heart of Rome. For €9 you can visit Palazzi Rosso, Bianco and Tursi.


Venture down the winding streets that taper and twine to the harbour and eventually, once you've been accosted by a Somalian immigrant hassling you for change or 'a go' on his wife for 30 minutes, you'll instantly be transported back to Edge Lane in 90's Liverpool. The topography of these narrow streets were designed to defend the city of Genoa from naval attacks by forcing their enemies into a labyrinth of alleys, funneling them into single file and pouring hot oil on them from the terraces and apartment windows overhead.

Genoa Appartments

Once you've escaped, if you escape, you can catch your breath on the The Neptune; a ship replica of a 17th-century Spanish galleon built in 1985 for Roman Polanski's film Pirates. As you look back at the city from the ocean, you could think that Genoa is one big Hornby Scaletrix. It's raised highways encircle the city, much to the chagrin of my missus - 'Stick that crap underground in tunnels, who wants to see that monstrosity'. However, this has given the the urbanites a chance to leave their own creative modern taint on this ancient city by glossing the underneath with animated creatures and fictional monsters. After all this is still Italy and no one does grandiose art better than the Italians.

Genoa Art

Place to stay: Bristol Palace Hotel - €115 a night (August) inc Breakfast

Place to visit: The Aquarium - £23 a full adult day pass

Place to eat: Icuochi

Place for awesome Instagram profile pic: Palazzi Bianco Roof Gardens or the Christopher Columbus Column Square. 

Place to avoid: Back alleys to the city harbour. 


Written by Peter Brooker